CONCEPT PROJECT / 2026
Forma
Small steps. A better everyday.
01 / THE STARTING POINT
The challenge.
Wellness experiences can become another obligation. Forma is a fictional exploration of a lighter, more encouraging relationship with daily movement.
02 / MAKING IT FEEL RIGHT
The approach.
A confident typographic system meets approachable activity cards. A compact mobile experience prioritises one useful next step over a wall of metrics.
03 / THE DETAILS
What takes shape.
- Visual direction
- Mobile experience
- Component library
- Prototyping
KEEP EXPLORING